5 Email Marketing Mistakes You Must Avoid

If you are not informed, you won’t be able to engage your customers consistently. It is not an easy goal to establish a highly successful business without an effective email marketing campaign in place. Apart from making a plan, you have to avoid some harmful mistakes along the way. Below is a description of 5 email marketing mistakes you have to avoid. 1. Sending emails inconsistently You must not send too many emails to each of your customers. In the same way, you should not send too few emails. In addition, you cannot make momentum if you send emails irregularly. You should send emails according to a schedule. For instance, you may send one email per week to each customer. This way they will have enough time to reply to each of your mail. 2. Not keeping track of your target audience If you don’t monitor your customer needs and desires, you are making a dire mistake. You should be aware of what motivates them to make a buying decision. How can you convince a buyer to buy your product or service if you don’t know what he is looking for? 3. Not making announcements through email As soon as you launch a new product or service, let your customers know about it through emails. As a matter of fact, it is a must to make an announcement about a new launch, and email is the fastest means to do it. If you are not doing that, you have to do it now. 4. Not breaking your list down into segments What you should do is break your customers into target customers because aiming your marketing efforts at non-separated customers is not affective. As an expert marketer, you must send custom emails to a part of their customers in order to get as much return on investment as possible. 5. Failing to track your email marketing campaign You should always keep record of how many active email subscribers you have. Knowing your attrition, bounce, and click rates is also vital. Without this information, many successful email marketers would be lost, and it’s a great place for people to start. Some email marketers just don’t bother to keep track of the number of

5 Ways To Increase Your Website Conversion Rate

Web designers often get the objection when selling their services, “Why would I pay you when I could do it myself?” Good question. Here’s a good answer. Once you have made your mind to launch your own website, you have to answer an important question: Should I use the services of a professional web designer or go for DIY techniques to design the website on my own? This is one of the questions that are most often get asked. If you want help with this decision, we would like to offer you assistance. Read on to know more. First of all, you need to keep in mind that designing a website involves a lot of time and effort in addition to a skill set. If you want to make a simple website, for example, you still have to have basic web designing skills, a couple of hours of free time and attention to detail. By a simple website, we refer to a website with a basic theme and simple graphics. You can use WordPress, which is a free tool that allows you to make a website or blog with ease. If you have a basic knowhow of how to use WordPress, you can create a simple website in a couple of hours. If this is something new to you, then have to take the time to learn it. If you want to launch a business website, on the other hand, we won’t recommend that you choose to make one on your own unless you have lots of experience in the field. Why? This is because a business website should be professional and easy to navigate. It should provide positive user experience. A boring design will turn your visitors off. Websites are also developed with DIY tools, such as Wix and Squarespace, to name a few. Knowing how to use these tools is necessary to make a website. The two mentioned tools can be purchased online. So, be ready to spend money on the software should you choose the DIY route. Another option is to hire a professional web designer. A professional will save you time, money and effort. All you have to do is do some research and hire one. With years